Factored Solutions

Home / Marketing & Brand

01 / MARKETING & BRAND

Build the brand.
Help it grow.

A logo is one piece of the picture. We help you define what your business stands for, put it in front of the right people and build the digital paths that turn interest into enquiries.

Tell us what you need

Worldwide remote collaboration · On-site work scoped by location

Brand identity cards connect to a website and social media posts.
From identity to attention
Brand identityWebsiteSocial content

A consistent identity connects what people see, where they learn about you and how they hear from you.

All prices are starting prices in USD, not final quotes. We confirm your scope and total in writing before paid work begins. View all packages and exclusions.

From identity to visibility

A clear story.
A plan to promote it.

Choose a focused project or connect several services into a coordinated plan. The deliverables, channels, review process and reporting are agreed around your goals.

01 / IDENTITY

Brand strategy, logos & rebranding

Build a recognizable identity that reflects the business you want customers to understand.

  • Clarify your audience, offer, positioning and tone of voice.
  • Develop names, taglines, logo concepts and a coordinated visual identity.
  • Refresh an existing brand while planning how the new identity will replace old materials.
  • Create practical guidelines so future content and materials stay consistent.

What the work can include
Agreed concepts and revisions; final logo variations; color and typography references; editable and export files appropriate to the project.

Discuss this service

Choose your starting point

Logo EssentialsFrom $450
one-time
Business namingFrom $350
one-time
Taglines & brand messagingFrom $150
one-time
Brand FoundationFrom $950
one-time
Brand refresh & rebrandFrom $1,750
one-time

Starting prices in USD. Final price depends on your agreed scope.

See package scope & exclusions

02 / SOCIAL MEDIA

Show up with purpose.

Turn irregular posting into a considered presence that supports your business goals.

  • Choose suitable platforms and improve profile information and presentation.
  • Plan themes, a content calendar, copy and branded visual assets.
  • Arrange scheduling, approval and response responsibilities so the work stays manageable.
  • Review useful indicators such as enquiries, clicks and audience interaction, then adjust the next cycle.

What the work can include
A channel plan and scoped content calendar, with optional ongoing production, scheduling and reporting. Photography, video and community coverage are agreed separately.

Discuss this service

Choose your starting point

Social PresenceFrom $495
/month + setup from $150
Social profile setupFrom $150
one-time

Starting prices in USD. Final price depends on your agreed scope. Setup fees and inclusions are shown with each package.

See package scope & exclusions

03 / WEBSITES

Give attention a useful destination.

Create a website that makes your offer easy to understand and your business easy to contact.

  • Plan pages around customer questions and the action each page should support.
  • Write and organize clear content, then design and develop responsive layouts.
  • Set up enquiry paths and suitable connections to scheduling, customer tools or commerce systems.
  • Check navigation, forms, mobile layouts and the agreed launch requirements.

What the work can include
A scoped website, relevant integrations, launch checks and a handover. Hosting, domains, paid tools and ongoing maintenance are identified separately.

Discuss this service

Choose your starting point

Small Business WebsiteFrom $1,495
one-time
Landing pageFrom $650
one-time
Website copy & page planningFrom $350
one-time

Starting prices in USD. Final price depends on your agreed scope.

See package scope & exclusions

04 / PAID ADVERTISING

Meta ads, Google Ads & campaigns

Put your offer in front of the people you want to reach. We help plan, create and manage advertising around a clear business goal—from introducing your brand to generating enquiries or supporting sales.

  • Meta ads: paid campaigns for Facebook and Instagram, with agreed audiences, messaging and creative.
  • Google Ads: search advertising that connects your offer with relevant searches, plus other suitable Google campaign formats where they fit the plan.
  • Campaign setup and management: clarify the objective, research audiences or keywords, prepare ad copy and visuals, set budgets and review performance.
  • Landing pages and measurement: connect the ad to a useful website destination, configure agreed conversion tracking and report on the results the available data can support.

What the work can include
A campaign plan, ad creative, account setup, ongoing optimization and reporting. Other advertising channels can be scoped around your audience and goals. Management fees and the client-approved media budget are separate.

Discuss an advertising campaign

Choose your starting point

Google Ads managementFrom $350
/month / platform + setup from $350
Meta ads managementFrom $350
/month / platform + setup from $350
Other advertising channelsFrom $350
/month / platform + setup from $350
Analytics & conversion setupFrom $250
one-time

Starting prices in USD. Final price depends on your agreed scope. Setup fees and inclusions are shown with each package.

See package scope & exclusions

05 / DISCOVERY

Make the business easier to find.

Improve the foundations customers encounter when searching for your services.

  • Review page titles, descriptions, content structure and important customer questions.
  • Organize consistent business information across appropriate profiles and directories.
  • Identify useful content opportunities and technical website issues affecting discoverability.
  • Set up suitable search and enquiry measurement so the next decisions have evidence.

What the work can include
A prioritized visibility plan with scoped website or profile improvements. The right channels depend on your audience, location and offer.

Discuss this service

Choose your starting point

Search & local visibility starterFrom $350
one-time

Starting prices in USD. Final price depends on your agreed scope.

See package scope & exclusions

06 / REVIEW & GROWTH

Find what is holding the brand back.

Get a clearer view of your current marketing before committing to more activity.

  • Review the brand, website and selected channels against the customer journey.
  • Look for unclear messages, weak calls to action and gaps in the enquiry process.
  • Assess available performance information and identify missing measurement.
  • Separate immediate fixes from larger projects and ongoing experiments.

What the work can include
A written findings summary and prioritized action plan. We define the channels, accounts and depth of analysis before beginning.

Discuss this service

Choose your starting point

Marketing Clarity ReviewFrom $395
one-time

Starting prices in USD. Final price depends on your agreed scope.

See package scope & exclusions

A campaign is only part of the journey

Connect the enquiry
to what happens next.

Marketing creates opportunities. Your website, inbox, phones and business tools need to help you respond. We can connect the customer-facing work to the systems behind it.

  1. Be clearGive people a reason to care and a simple way to understand the offer.
  2. Be reachableMake the next action obvious: enquire, call, book or buy.
  3. Be readyAgree on how new enquiries are handled and how results will be reviewed.

Before we begin

A few useful answers.

Can you work with an existing brand?

Yes. We can improve selected materials, refresh a visual identity or scope a broader rebrand. We review the assets and permissions you already have before deciding what to keep.

Do you manage social media or only create graphics?

Both can be included. Strategy, copy, visuals, scheduling, reporting and response responsibilities are scoped separately so you know exactly what is being managed.

Are advertising costs included in your fees?

Advertising spend is separate from strategy, creative production and management fees unless a proposal explicitly says otherwise. Campaign budgets and account access are agreed before activity starts.

Can you promise a specific number of leads or sales?

We set measurable objectives and report on the work and results. Outcomes depend on factors such as the offer, competition, budget, website and sales follow-up, so we do not promise a result before understanding the project.

A useful place to start

Your first step
can be free.

A focused starter audit helps you find what deserves attention first: your website and marketing, everyday IT, or business launch.

This introductory review is separate from our deeper paid assessments.

$0No purchase required

  • Up to 20 minutes, remotely
  • One area of your business
  • A short recap with up to three practical priorities
Request my free audit

One per business; scheduling confirmed by email. No implementation, security scanning, penetration testing, or formal financial/compliance audit.

Ready to get your
brand moving?

Tell us what you sell, who you want to reach and where you feel stuck.

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